Machine Learning Concepts Primer Course for Business Newcomers
Plain explanations of how models learn from data, how they are judged and how to tell realistic AI uses from hype, for staff new to the subject.
This 1-week course has 25 dates from November 2026 to October 2027 in 24 cities and live online. The next session runs 23 – 27 November 2026 in Casablanca. Fees per participant run from 4,000 £ (Cairo) to 9,500 £ (New York) in a classroom, and from 2,900 £ live online.
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- Duration
- 1 Week
- Next start
- Casablanca
- Scheduled dates
- 25
- Classroom cities
- 24
- Classroom fee from
- 4,000 £
- Online fee from
- 2,900 £
When and where does this course run?
Showing 1–20 of 25 dates
November 2026
December 2026
January 2027
February 2027
March 2027
April 2027
May 2027
June 2027
July 2027
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What does this course cover?
Machine Learning Concepts Primer for business newcomers is a 1-week training course for professionals who are meeting artificial intelligence for the first time, and it produces an AI Claim Check Sheet for testing proposals and headlines. Colleagues, suppliers and the press now describe almost every product as intelligent, so plain understanding of how models learn has become an everyday workplace need. Jupiter Prime Training offers this Machine Learning Concepts Primer.
Why Machine Learning Concepts Primer Matters Now
Two forces make this subject urgent for newcomers. Software suppliers are adding prediction and text generation features to familiar products, and staff are expected to use them without any grounding in how they work. At the same time, leaders hear confident claims about automation that rarely mention training data, error rates or maintenance. Staff who grasp the basics ask sharper questions and avoid both blind trust and blanket refusal. The course introduces the NIST AI Risk Management Framework (AI RMF) and the ISO/IEC 42001 AI management system standard as reference points for responsible use.
Who Gains Most from Machine Learning Concepts Primer
- Staff who are starting to use prediction or text features inside office and sales software
- Professionals who will join an AI project as subject experts or testers
- Employees who read supplier proposals that mention models or automation
- Support staff who explain AI-assisted outputs to customers or colleagues
- Graduates moving into analyst roles where models feed reports
A department gains most when a mixed group of its newcomers attends together, giving it a shared starting vocabulary before any AI initiative begins.
Machine Learning Concepts Primer Capabilities
By the final day participants can explain in plain words how a model is built from examples and why it sometimes fails.
- Distinguish rule-based software, machine learning and generative models — supplier conversations
- Describe how training data shapes what a model can and cannot predict — project sponsors
- Interpret accuracy, precision and recall figures in a vendor demonstration — purchasing decisions
- Recognise overfitting, bias and drift in simple examples — colleagues relying on outputs
- Apply a short checklist to separate realistic AI uses from hype — line managers
- Communicate AI concepts to colleagues without jargon — wider department
Key Machine Learning Concepts Primer Terms
- Machine learning — a way of building software that finds patterns in example data rather than following hand-written rules.
- Training data — the labelled or unlabelled examples a model studies to learn the patterns it later applies.
- Neural network — a model made of connected layers of simple units that adjust their weights during training.
- Overfitting — when a model memorises its training examples so closely that it performs poorly on new cases.
- Precision and recall — two measures of how many flagged cases are correct and how many true cases are found.
- Hallucination — a confident but false output produced by a text-generating model.
Machine Learning Concepts Primer Day by Day
Day 1: From Rules to Learning Machines
- Rule-Based Versus Learning Systems — Spotting Which One a Product Uses
- Short History of Artificial Intelligence — Why Interest Rises and Falls
- Supervised, Unsupervised and Reinforcement Learning — Matching Tasks to Approaches
- Everyday AI Examples in Retail and Banking — Recognising Models Already in Use
- Personal AI Glossary — Building a Shared Starting Vocabulary
Day 2: Data That Teaches a Model
- Labelled Examples and Features — What a Model Actually Sees
- Training, Validation and Test Splits — Honest Measurement of Performance
- Data Quality Checks — Gaps, Duplicates and Outdated Records
- Sampling Bias Illustrations — When Examples Misrepresent Real Customers
- Spreadsheet Classification Exercise — Training a Simple Model by Hand
Day 3: Inside Neural Networks and Language Models
- Neurons, Layers and Weights — Intuition Without Mathematics
- Image Recognition Walkthrough — How Networks Learn Visual Patterns
- Large Language Models and Tokens — How Text Generation Works
- Prompting Basics and Hallucination — Checking Generated Answers
- Compute and Energy Costs — Practical Limits on Model Size
Day 4: Judging Whether a Model Works
- Confusion Matrix Reading — Counting Right and Wrong Predictions
- Precision, Recall and Accuracy — Choosing the Measure That Matters
- Overfitting and Drift Examples — Why Performance Fades Over Time
- NIST AI RMF Measure Function — Questions About Trustworthy Results
- Human Review Points — Where People Stay in the Decision
Day 5: Practising the AI Claim Check Sheet
- Vendor Demonstration Critique — Applying Evaluation Measures to a Pitch
- Headline Fact Check — Applying Training Data and Bias Questions
- Use Case Realism Test — Applying Learning Types to Proposals
- ISO/IEC 42001 Responsible Use Pointers — Questions for Internal Policies
- AI Claim Check Sheet — Finalising a Reusable Question Set
Applying Machine Learning Concepts Primer After the Course
- Use the confusion matrix method to review the accuracy figures in one AI feature your department already uses.
- Lead a short briefing for colleagues explaining training data, overfitting and hallucination with examples from your own work.
Machine Learning Concepts Primer Questions (FAQ)
What is a Machine Learning Concepts Primer and why does it matter now?
A Machine Learning Concepts Primer is a plain introduction to how models learn from data, how they are judged and where they fail. It matters now because AI features are appearing in everyday business software faster than staff are prepared for them.
Which roles gain most from a Machine Learning Concepts Primer?
Newcomers in finance, sales, operations, support and junior analyst roles gain most, especially those about to use AI features or join AI projects as subject experts.
How does a Machine Learning Concepts Primer differ from a data science course?
A Machine Learning Concepts Primer builds understanding without coding or mathematics. A data science course trains people to build and tune models; this course prepares people to use, question and discuss them confidently.
What do you bring back from a Machine Learning Concepts Primer?
You bring back an AI Claim Check Sheet for testing AI proposals.
Machine Learning Concepts Primer: The Way Forward
The AI Claim Check Sheet turns new knowledge into a habit of asking the right questions. Its first use is often a supplier demonstration or an internal proposal, where newcomers and their managers test claims about accuracy and data. Revisit it after a few months of real use, when experience with live AI features shows which questions mattered most.
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Questions about dates, fees and booking
When does this course next run?
The next session runs 23 – 27 November 2026 in Casablanca. It is one of 25 dates scheduled up to October 2027.
Where is this course held?
In a classroom in 24 cities: Casablanca, Sharm El-Sheikh, Singapore, Doha, Istanbul, Amman, Milan, Paris, and more. It is also scheduled as live online sessions.
Can I attend this course online?
Yes. One date is scheduled as a live online session: 25 – 29 July 2027, from 2,900 £ per participant.
How long is the course?
1 Week. Each date shows its start and end dates.
How much does the course cost?
Fees per participant run from 4,000 £ (Cairo) to 9,500 £ (New York) in a classroom, and from 2,900 £ live online. Each date shows its own fee.
Is there a brochure for this course?
How do I book a place?
Choose a date above and select Register, or send us an enquiry.
Can this course be run for our team?
Yes. Tell us the number of participants and your preferred dates and city through our training request form.