Hospitality, Tourism & Events Management Courses
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Hospitality, tourism and events courses build the service, commercial and operational skills behind memorable guest experiences. They reflect a region where tourism is a national priority, from Saudi Arabia's new destinations to Dubai's role as a global events hub. Delivered in Dubai, London and online, in English or Arabic.
Who these courses are for
Hotel and resort managers, front-office and F&B supervisors, tourism authority staff, destination marketers, event and MICE organisers, and guest-experience teams.
What you will cover
- Hotel operations: front office, housekeeping and food and beverage
- Guest experience design and service recovery
- Revenue management, pricing and distribution
- Destination management and tourism marketing
- Planning and running events, exhibitions and conferences
- Leading hospitality teams and quality standards
How you can attend
Attend in Dubai, London or another of our cities, join live online, or run the programme in-house. See each course page for dates and fees.
Frequently asked questions
What is MICE?
Meetings, incentives, conferences and exhibitions: the business-events segment that Dubai, Riyadh and other Gulf cities compete to host.
Are these courses for hotels only?
No. They also suit tourism authorities, destination and attraction teams, and event organisers, as well as hotels and resorts.
How is this different from customer service training?
Customer service courses build frontline skills for any sector. These courses cover how hospitality businesses and destinations are run, priced and marketed.