Strategic Marketing, Digital Marketing & Sales Courses

Marketing courses and sales training that link campaign data and pipeline numbers to sound commercial decisions, for teams working in Saudi Arabia, the GCC and international markets.

Who these courses are for

Marketing managers, sales managers, account managers, business development teams, product and brand specialists, and professionals moving into a commercial role. HR and L&D teams can also use these programmes to build shared skills across marketing and sales.

Topics covered

• Marketing strategy and planning: market research, segmentation, positioning and the annual marketing plan
• Digital marketing: SEO and SEM, social media, paid campaigns, funnels and marketing analytics
• Brand management and integrated marketing communications
• Sales management: pipeline, forecasting, territories and team performance
• Consultative selling skills, objection handling and closing
• Key account management and B2B strategic accounts
• Pricing, product management and go-to-market planning

How you can attend

Choose classroom sessions in cities such as Dubai, London, Istanbul, Kuala Lumpur and Doha, join live online, or bring a programme in-house and shape it around your products, customers and sales cycle. Courses are built around practical frameworks, case studies and exercises, with examples from GCC markets where relevant.

Browse the marketing and sales courses below, compare dates and locations, and pick the programme that fits your role and your team's next set of decisions.